This new consulting business needed to break into the industry with a reputable and trustworthy aesthetic. The challenge was to create imagery that would appear established and timeless but feel updated and edgy.

It is extremely important for businesses without tangible products to convey the qualities of their services through branding. A business with products to sell can catch the eye of their target audience by simply displaying the item, however a business that provides a service has little other than their word of mouth and their branding.