SYNC Pilates, run by instructor Sarah Ruback, is a small private studio located in the Boston area. Sarah came to Sefener in need of a logo, branding, and responsive website design. For the logo, she was looking to integrate balance and symmetry using organic shapes.

Sefener began with hand drawn imagery that was digitized and altered into a vector logo for a customized feel with professional appearance. Soft colors and subtle textures were used to create an intimate personal touch and imagery of ropes are reminiscent of original Pilates machines.