Sefener helped this guitar builder evolve with his audience while
keeping the core of his branding. Initially, JM Blanchard came
to us looking to target a universal audience of musicians in a
funky and unique way. This business grew into a world that was
largely focused on classical musicians so we updated supplementary
branding and website to attract a more conservative audience while
maintaining his general aesthetic and logo.
Additionally, we highlighted our custom photography to bring the focus to a truly beautiful quality product that does much of the advertising on its own.