Sefener helped this guitar builder evolve with his audience while keeping the core of his branding. Initially, JM Blanchard came to us looking to target a universal audience of musicians in a funky and unique way. This business grew into a world that was largely focused on classical musicians so we updated supplementary branding and website to attract a more conservative audience while maintaining his general aesthetic and logo.

Additionally, we highlighted our custom photography to bring the focus to a truly beautiful quality product that does much of the advertising on its own.

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